Design has a businessvalue

WHO

design united is an advisory agency working with design management in a boundary-crossing approach in order to unite business, fashion, design, culture and art in an innovative, sustainable and profitable way.
design united has been working with design as a competitive advantage for more than twenty years.

WHY

“Change is the law of life, and those who look only to the past or the present are certain to miss the future”    John F Kennedy 1963

Beyondc"brodtext"

The way we think, communicate and consume has changed. Today we wish to communicate on a level involving far more than the look and feel of things. Having the understanding about human and user behavior, technological trends, as well as trends within design and fashion, provide us likely scenarios and needs that extend beyond the present and into the future. Communication needs to work from the future back, rather than from today and forward.

Participate

Many businesses are moving away from broadcast marketing to conversational marketing in order to engage customers in product development and re-building the brand, boosting failing PR and reaching out to a growing global audience tired of being dictated to.

Interact

The growing interest within retail business for developing new exciting experiences addressing all five senses demands a cross-disciplinary approach where fashion, design, art, culture, and new media interact.

WHAT

We have been working within fashion and design for many years and have a genuine and broad knowledge from the business – in different assignments as an advisory and creative support.

HOW

We serve as a creative and speaking partner, supporting our clients in their communication and innovation of new brands and concepts.

We provide our clients with boundary-crossing ideas, inspiration and often unexpected solutions.

We unite perspectives and views in order to achieve the best solution and result for our clients.

We guide and support our clients in a process of boundary-crossing ideas and long term know-how.

TOOLBOX

design united BEYOND™
design united PARTICIPATE™
design united INTERACT™

PROJECTS

“We want to make change … corporate and guide in an environment of new possibilities“  design united´s staff 2006

The know-how of fashion can in many ways be one of the sharpest tools for a company when marketing new products and brands. By interpreting fashion and new tendencies we can offer a useful baseline for innovative new thinking, understanding the needs and preferences of new consumer groups. 

Considering today´s rapid change we realize that experience and creative solutions with a cross-boundary approach and a sustainable view, are in high demand. We have therefore initiated two progress-oriented projects, People for Design and ThinkCell.

FRIENDS

Advisory and Creative Support

• Designers United of Sweden, www.designersunited.se
• AMF Pension/Gallerian Hamngatan, www.gallerian.se
• AMF Pension/projectroom with Boys Don´t Cry/Gallerian
• AMF Pension/Salén-huset
• Swedish Fair Trade Label Association, www.rattvisemarkt.se
  
• Konstfack University College of Arts, Crafts and Design, www.konstfack.se
  
• Centrumutveckling – Nya Skrapan, Bruno Götgatsbacken, Västermalmsgallerian
  
• Hufvudstaden – NK, Biblioteksgatan
  
• CRIS Sweden – IOU, Design for Charity, www.ioudesign.com
  
• Forum for Design and Sustainable Enterprise – The Sustainable Fashion Academy
  
• Stockholm Business Region – MO:DE Nationell Mötesplats för Mode och Design, www.modeochdesign.se
  
• ÅF - Guldsyrsan
  
• MaxMara Fashion Group, www.maxmarastore.se
  
• Topshop, UK
  
• Oria, Fair Trade & Organic, www.oria.se
  
• Svenska Bostäder – Kfem, Vällingby City
  
• Scandvision, Malmö
• Apokalyps Labotek - ALT, Malmö, www.apokalypslabotek.se
  
• Nordic Council of Ministers - KreaNords referensgrupp
  
• So Last Season/Johan Johansson Andersson
  
• Obscur/Richard Söderberg, www.obscur.se
  
• Titti B/ Titti Bjernér, www.tittib.com 
  
• Marianne and Sigvard Bernadotte Arts Fund – A Celebration of the Arts, www.mariannebernadotte.org
• UMA Ltd/SIDA, Vietnam
• Design House Stockholm/NUMB by Anna Bonnevier, www.designhousestockholm.com

Marketing and PR support

• Designers United of Sweden, www.designersunited.se
• Hör upp Stockholmare! - Gallerian Hamngatan and Konstfack University College of Arts, Crafts and Design
• Design Dinner - Stockholm Business Region, British Embassy and Hans Hjelmqvist PR
  
• NUMB - Designhouse Stockholm/Anna Bonnevier
  
• Topshop, UK
  
• MaxMara Fashion Group, Italy
  
• Max & Co, Italy
  
• På Modet - Dunkers Kulturhus, Helsingborg
  
• 3Mode-igaMöten, Konst möter Mode och ÖgonblicksMode - Gallerian Hamngatan  
  
• Scorah Pattullo, UK
  
• Polo/Ralph Lauren
  
• Smirnoff International Fashion Award, UK
  
• Swedish Fashion Council, www.moderadet.se
  
• Snowdrops.com, Snowdrops Magazine
  
• Italian Cultural Institute
  
• Rikke H – Rikke Hjelde, UK
  
• Annika Sjölén Smycken
  
• Boråstapeter, Borås
  
• Oria, Fair Trade & Organic, www.oria.se
  
• Guldsyrsan – ÅF, Berns Salonger and Svensk Form
  
• MaxMara, www.maxmarastore.se
  
• Future of Shopping - Gallerian Hamngatan, Konstfack University of Arts, Crafts and Design, Svensk Form and Swedoor
• Kfem Lilla Gröna - Svenska Bostäder/ Kfem, Vällingby  
  
• Double exposure - Olle Toftenow and Svenska Bostäder/ Kfem, Vällingby
  
• Konstfack for Kids - Gallerian Hamngatan, Konstfack University of Arts, Crafts and Design, Stiftelsen för Framtidens kultur and Stockholms Stad, www.konstfackforkids.se
  
• Sustainability Shopping and CSR - Nordic Council of Shopping Centers

CONTACT

Please don’t hesitate to contact us for an exchange of ideas. And possibly also a boundary-crossing experience.

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